Date
INSTRUCTOR
DESIGNER
Culture establishes order by collecting, organizing and analysing what we already have. Art, on the other hand, challenges our understanding of culture by subverting order. The relationship between culture and art is like the left and right hemispheres of the brain, where the left hemisphere is responsible for language comprehension, induction, and processing, while the right hemisphere governs emotions, creative thinking, and intuition.
My project Genetic Text Innovation is a language-based generative experiment aimed at challenging the limitations of our basic understanding of words. Users input a word on the website, and the database randomly generates an unexpected and creative interpretation of the word. It is the left brain trying to produce a product that has been organized by culture, but the actual result allows the right brain's creative thinking to take effect. Users input one word and receive a randomly generated interpretation related to the word from a set of different database containing user generative content from different social media platform.
文化通过收集、组织和分析我们已经拥有的东西来建立秩序，而艺术则通过颠覆这种秩序来挑战我们对文化的理解。文化和艺术的关系就像人类大脑的左右半球一样，左脑负责语言理解、归纳和处理，而右脑则掌管情感、创造性思维和直觉。我的作品《文字编码实验》实验艺术如何打破文化秩序，从而创造出新的理解世界的方式。
我的项目“文本编程实验”是一个基于语言的生成性实验，旨在挑战我们对单词基本理解的限制。用户在网站上输入一个单词，数据库会随机生成一个意想不到的、富有创造性的对该单词的解释。这就像左脑想要产生被文化整理过的“产品”，但实际结果却让右脑的创造性思维发挥了作用。用户输入一个单词后，电脑会随机从来自不同platform的数据库中生成与单词相关的解释。这个实验旨在挑战我们的思维模式和对文化的理解，并突出文化和艺术之间的相互作用和交织。
在藝術的世界裡，有時候即使是最簡單的場景也能激發出深刻的領悟。
In the intricate and expressive realm of art, sometimes eventhe simplest of scenes can ignite a moment of profound understanding.
在王家衛的經典電影《重慶森林》中，有這樣一個令人難忘的場景：王菲將沙丁魚罐頭中的內容物替換成金槍魚，但保留了原來的沙丁魚包裝。這個看似平凡的舉動實際上具有更深層次的意義，它象徵著包裝在塑造我們對內容物認知方面所起到的重要作用。
A perfect example of this phenomenon can be found in Wong Kar-wai’s critically acclaimed film, “Chungking Express.” In one memorable scene, a character switches the contents of a sardine can with those of a tuna can, while maintaining the original sardine packaging.
這個看似平凡的舉動實際上具有更深層次的意義，它象徵著包裝在塑造我們對內容物認知方面所起到的重要作用。
This seemingly mundane act holds a deeper meaning,serving as a powerful metaphor for the significant role packaging plays in shaping our perception of the items contained within.
這個發人深省的場景觸動了我，促使我深入探索包裝和內容之間的關係。滿懷好奇地去觀察周圍的世界，尋求其中的奧秘。在一次去Whole Foods商店的探訪中，我意識到單一產品，如南瓜，可以根據其展示方式發揮多種作用。
This thought-provoking scene struck a chord with the artist, prompting them to delve deeper into the concepts of packaging and content. Eager to explore the myriadways these two aspects intertwine, the artist set out on a journey to examine the world around them with fresh eyes. One such expedition led them to a Whole Foods store, where they observed how versatile and multi-faceted a single product could be, depending on the manner in which it was presented.
以普通的南瓜為例，表面上看，這種毫不起眼的水果似乎只有一個單一的目的——作為食物供人食用。然而，在對照不同的呈現方式後，我發現南瓜可以有多種用途。它不僅可以作為各種美食中的美味食材，還可以作為狂歡的萬聖節裝飾，徹底改變消費者眼中的價值和功能。
Take, for example, the humble pumpkin. On the surface, this unassuming fruit may seem to have a singular, straight forward purpose – to be consumed as food. However, the artist soon discovered that when giventhe right presentation and context, a pumpkin can serve a multitude of purposes. Not only can it be used as adelicious ingredient in countless dishes, but it can also play a starring role as a festive Halloween decoration, completely altering its perceived value and function in the eyes of the consumer.
這次令人大開眼界的經歷成為我深入探究包裝和內容世界的催化劑，激發了我的好奇心，促使我繼續挖掘這兩個元素如何相互作用和影響的各種方式。在我不斷探索的過程中，我逐漸揭示了更多層次的意義和理解，讓我更加明白展示方式對我們對周圍世界的認知具有多麼強大的影響。
This eye-opening experience served as a catalyst for the artist’s further exploration into the world of packaging and content, igniting their curiosity and fuelling their desire to uncover the myriad ways these two elements can interact and influence one another. Through their ongoing journey, the artist continued to uncover newlayers of meaning and understanding, shedding light on the powerful impact that presentation can have on our perception of the world around us.
在對包裝和內容的探索中得到啟發後，我決定進一步研究，選擇了一個日常物品作為研究對象：棉花棒。這個看似平凡的物品為我提供了一個獨特的機會，展示包裝在塑造我們認知方面的力量。我為棉花棒設計了三種截然不同的包裝，分別代表
Having been inspired by the exploration of packaging and content, the artist decided to take their research further by selecting an everyday item as their subject: cotton swabs. This seemingly unremarkable object provided a unique opportunity for the artist to demonstrate the power of packaging in shaping our perceptions. They designed three distinct packages for the cotton swabs, each representing a different use case:
(化妝品)
(醫療用品)
(電子清潔用品)
( cosmetics )
( medical supplies )
( electronics cleaning )
在這個過程中，我展示了一種擁抱各種材料和形式的多樣化藝術風格，凸顯了包裝在改變我們如何看待一個簡單產品方面的變革力量。
Through this process, the artist showcased a versatile artistic style that embraced a wide range of materials and forms, highlighting the transformative power of packaging in changing how we view a simple product.
然而我的好奇心並未止步於此。在繼續深入探究包裝世界的過程中，我將目光轉向了現代科技在改變我們創建和感知包裝設計方面的潛力。具體而言，我開始嘗試使用激光切割技術在亞克力表面上雕刻產品圖像和文字。這種創新方法使我能夠創建精美且引人注目的設計，突破了傳統包裝美學的界限
The artist’s curiosity didn’t stop there. As they continued to delve deeper into the world of packaging, they turned their attention to the potential of modern technology to revolutionize the way we create and perceive packaging designs. Specifically, the artist began experimenting with laser-cutting technology as a means to engrave product images and text on acrylic surfaces. This innovative approach allowed them to create intricate, eye-catching designs that pushed the boundaries of traditional packaging aesthetics.
Delving into the Dynamics of Text and Image Integration within Packaging Design.
Rico Long Grain Rice, 20 lbs Gluten Free
Left: Exploring Image Composition;
Right: Unveiling Text Dynamics
Oscar Mayer Gluten Free Turkey Bacon with 58% Less Fat & 57% Less Sodium
Johnsonville Beddar With Cheddar Smoked Sausage
這些實驗的最終目標不僅是在各個產品類別中找到包裝的相似之處，還是探索利用科技的力量來簡化包裝設計流程的可能性。我構想了一個未來，電腦可以自動為產品生成包裝設計，考慮到每個物品的獨特特性和需求。這個雄心勃勃的願景旨在改變我們對待包裝設計的方式，有可能帶來更高效、更經濟、更具視覺吸引力的解決方案，更好地為生產商和消費者服務。
During their journey, the artist received invaluable feedback from a guest critique, which helped shape the trajectory of their research. They learned that creating successful packaging often involves conducting multiple AB tests and analyzing the results of marketing research to determine the most appealing design for consumers. This insight challenged their initial assumptions and prompted a significant shift in focus, leading them to explore beyond the realm of packaging and content.
As they re-evaluated their research direction, the artist came to the realization that packaging was merely one aspect of collecting and displaying content. What truly piqued their interest was
通過研究和實驗，我踏上了一段跨越藝術、科技和商業界限的迷人旅程。挑戰傳統觀念，突破可能性的極限，我試圖重新定義我們如何感知和與 我們日常生活中所接觸的產品互動的方式。
Through their research and experimentation, the artist embarked on a fascinating journey that transcended the boundaries between art, technology, and commerce. By challenging conventional wisdom and pushing the limits of what is possible, they sought to redefine the way we perceive and interact with the products that surround us in our everyday lives.
在这一过程中，创作者从一位专业人士那里获得了宝贵的反馈意见，这有助于形成他的研究轨迹。他了解到，创造成功的包装通常需要进行多重AB测试，并分析市场调研的结果，以确定最吸引消费者的设计。这一洞察力对他最初的假设提出了挑战，并促使他的研究重点发生了重大转变，使他开始探索包装和内容以外的领域。
在重新评估研究方向时，创作者意识到包装只是收集和展示内容的一个方面。真正引起他们兴趣的是
During their journey, the artist received invaluablefeedback from a guest critique, which helped shape thetrajectory of their research. They learned that creating successful packaging often involves conducting multipleAB tests and analyzing the results of marketing research to determine the most appealing design for consumers. This insight challenged their initial assumptions and prompted a significant shift in focus, leading them to explore beyond the realm of packaging and content.
As they re-evaluated their research direction, the artist came to the realization that packaging was merely one aspect of collecting and displaying content. What truly piqued their interest was
这个想法颠覆了受众对现有秩序的理解，以一种能调动受众右脑思维的方式呈现内容，而右脑思维在创造力、直觉和情感表达方面的作用是众所周知的。
the idea of subverting the audience’s understanding of existing order and presenting content in a way that would engage their right-brain thinking, known for its role in creativity, intuition, and emotional expression.
正是从这一新发现的视角出发，创作者的开创性作品《文字编码实验》诞生了。
《文字编码实验》旨在挑战传统智慧，鼓励用户以完全不同的方式与语言和文字互动，从而激发新的思维方式。这一大胆的实验不仅旨在重新定义我们感知内容的方式，还旨在加深对文化与艺术之间错综复杂关系的理解，最终为创造性探索和自我表达开辟新的途径。
It was from this newfound perspective that the artist’s groundbreaking work, Genetic Text Innovation was born.
Genetic Text Innovation sought to challenge conventional wisdom and provoke new ways of thinking by encouraging users to interact with language and words in an entirely different way. This bold experiment aimed to not only redefine how we perceive content but also to foster a deeper understanding of the intricate relationship between culture and art, ultimately opening up new pathways for creative exploration and self-expression.
作品按字母顺序并排展示了模型、文本和诠释。这项实验旨在挑战我们的思维模式和对文化的理解，突出文化与艺术之间的互动和交织。
The documentation displays the models, text, and interpretations side by side in alphabetical order. This experiment aims to challenge our thinking patterns and understanding of culture, and to highlight the interaction and interweaving between culture and art.
创作者发现他作品的输出结果是如此的独特，所以决定以特别的方式记录它们。因为作品和电脑相关，他使用常见于电脑构造中的材料。
The artist found the output results of their work so fascinating that they decided to document them in a unique and visually engaging way. They chose to use materials that are commonly found in computer construction,
冷轧钢常用于制造电脑机箱外壳、面板、支架和安装支架，因为它具有耐用性、导热性和经济性。
丙烯酸是一种轻巧耐用的材料，可作为玻璃的经济替代品。通常用于制造透明侧面板或面板，以展示内部组件和灯光效果。
镜面用于电脑机箱以提供独特且时尚的外观。镜面材料可以反射内部灯光效果，并产生令人惊叹的视觉效果
Cold rolled steel is commonly used to manufacture computer case enclosures, panels, brackets, and mounting supports due to its durability, thermal conductivity, and cost-effectiveness
Acrylic is a lightweight and durable material that can be used as a cost-effective alternative to glass. It is often used to manufacture transparent side panels or faceplates to showcase internal components and lighting effects.
Mirror is used in computer cases to provide a unique and stylish appearance. Mirror material can reflect internal lighting effects and create a stunning visual impact.
通过激光切割和金属切割技术，她将这些材料雕刻成精致的作品，以呈现出他们数字实验的数字成果。这些作品展示了文本创新计划所带来的效果。
to create a tangible representation of their digital experimentation. Using laser-cutting and metal-cutting techniques, they were able to engrave these materials with intricate designs that showcased the captivating results generated by their Genetic Text Innovation project.
创作者决定进行一次摄影活动，灵感来自于Joseph Kosuth的开创性作品《三把椅子》。这件概念艺术的标志性作品展示了我们对事物的理解和感知是深受我们的文化、语言和思维方式影响的。它包括一个实体椅子、一张椅子的照片以及椅子的词典定义，每个都代表了我们对对象理解的不同方面。
在创作者的作品中，她采用了类似的结构，以展示用户输入的单词与其可能具有的各种含义层面之间的复杂关系。
The artist’s decision to conduct a photoshoot was inspired by the seminal work of Joseph Kosuth, One and Three Chairs. This iconic piece of conceptual art demonstrated that our understanding and perception of things are deeply influenced by our culture, language, and thinking methods. It featured a physical chair, a photograph of a chair, and the dictionary definition of a chair, each representing a different aspect of our comprehension of the object.
In the artist’s work, they incorporated a similar structure to showcase the complex relationship between the user’s inputted word and the various layers of meaning it can possess.
* The word is placed at the center of the composition, surrounded by two mirrors. The mirror on the right represents the cultural understanding of the word, reflecting the conventional interpretations and associations we typically attribute to it. Meanwhile, the mirror on the left displays the unexpected, experimental interpretations generated by the artist’s groundbreaking project.
通过在作品中融入这些元素，创作者旨在挑战观众的先入之见，引发对语言、文化和艺术之间错综复杂联系的深入探索。这种创新方法不仅展示了她的 "文本编码实验 "项目的变革力量，还邀请观众与作品进行更积极、更动态的对话，最终获得新的见解和发现。
By incorporating these elements into their work, the artist aimed to challenge the viewer’s preconceptions and provoke a deeper exploration of the intricate connections between language, culture, and art. This innovative approach not only showcased the transformative power of their Genetic Text Innovation project but also invited the audience to engage in a more active, dynamic dialogue with the work, ultimately leading to new insights and discoveries.
